AI Insights · Timothy · January 2022
Top 5 Film & Television Apps Performance in the US for Q4 2021
In Q4 2021, the top Film & Television apps in the US showed varied performance trends in downloads, revenue, and active users, as reported by Sensor Tower.
The fourth quarter of 2021 saw significant activity in the Film & Television app category in the United States. Here, we break down the performance of the top five apps: Netflix, Disney+, Peacock TV: Stream TV & Movies, HBO Max: Stream TV & Movies, and Hulu: Stream TV shows & movies.
Netflix experienced a steady increase in weekly revenue, peaking at approximately $2.4M in the final week of December. Weekly downloads were strong, particularly in the last week of December, hitting around 844K. Active users fluctuated throughout the quarter, with a high of about 36.3M in the last week of December.
Disney+ showed notable revenue spikes, especially mid-November and late December, reaching approximately $12.5M and $9.1M, respectively. Downloads also saw an upward trend, peaking at around 866K in the final week of December. Active users steadily increased, with a significant rise to about 13.2M by the end of the quarter.
Peacock TV: Stream TV & Movies saw its weekly revenue peak at around $2.6M in mid-December. Downloads were highest in mid-October with approximately 946K. The app's active users showed a gradual increase, ending the quarter with about 3.7M.
HBO Max: Stream TV & Movies maintained strong weekly revenue, peaking at approximately $10.9M in mid-December. Weekly downloads also saw a significant increase towards the end of the quarter, reaching around 743K. Active user numbers were highest in mid-December, with about 7.9M users.
Hulu: Stream TV shows & movies experienced consistent revenue, peaking at about $3.6M in the third week of December. Downloads generally trended upwards, with a peak of approximately 527K in the last week of December. Active users showed a steady pattern, ending the quarter with around 16.7M.
This data, sourced from Sensor Tower, highlights the varied performance trends of top Film & Television apps in the US for Q4 2021. For more detailed insights, visit Sensor Tower.